ISSUE DATE: December 29, 2003

LISTMAKER: Ingrid Tugwell, President, PST Inc.

This issue, PST Inc. is at the top of the Business Journal’s list of computer training companies (ranked by the number of employed trainers in the tri-county area).

 

“My job title is president,” says Ingrid Tugwell, “but when you own a small company, your title is only relative to your business card. I do sales, customer service, teach part-time, administrative tasks, clean classrooms, make coffee and even vacuum.” She also coaches soccer and baseball for both of her children’s teams, is active in the PTA and volunteers regularly in the community.

 

What are the biggest issues facing your industry right now, and how is your company tackling them?

 

To counteract the downturn in the economy, we’ve had to diversify how we deliver the product to our clients. We still offer traditional methods of instructor-led training, which is the most desirable to our clients, but we also offer online and computer-based training. We bundle packages that incorporate training, implementation, consulting and maintenance. A few years ago we started offering soft skills training in addition to computer training.

 

What effect will the new “Can-SPAM” bill have on SPAM e-mail? Do you think the regulations will really work?

 

The Can-SPAM bill is a step in the right direction. Unsolicited and particularly inappropriate e-mail solicitations affect all of us on several levels. As employers, we are concerned with the inherent dangers to our system’s integrity and to the time-loss issues with the workforce. As responsible individuals, we have a very low tolerance for dealing with e-mail messages we neither want not appreciate. In today’s world, everyone must maintain a higher level of vigilance when monitoring what is coming into our homes. I think the bill can do a lot of good in mitigating these issues. It may be too early to tell if it will have the desired effect. The ability to effectively enforce this law will be the real test.

 

How did you get interested in a career in technology and compu­ters? What is your information technology background?

 

During college I worked at a hospital in Houston as a communication intern for the public relations department on a variety of campaigns that demanded expertise with computers and applications. I suppose that sparked my interest. I’ve held a variety of positions for several companies from computer sales, network engineer, lead instructor and management.

 

Who has been the greatest influence in your professional life?

 

It would definitely be my parents. My mother went back to school to obtain her Instructional Technologies Certification while I was still in college. She did this while working full-time managing computer labs for a school district and raising a family. She was the first person in the district to obtain the “new” certification back in the 1980s. I saw her determination and as they say, “the rest is history.” My father serves as my guide to keep me humble and to relate to those that don’t require the use of computers in their everyday tasks. I appreciate what he does and how he can use technology and try to keep that with me in every class I teach.

 

Are you finding that people are more computer-savvy than they were 10 years ago?

 

Typical trainees differ based on the industry they work in. Ten years ago, technical employees (computer geeks, computer engineers) did not require training. However, today they are requiring more and more training as technology advances. On the other side, we are seeing more PC-literate candidates today than ever before, due to the inclusion of computers in most every field of work (restaurants, banks, hospitals, manufacturing plants, etc.).